More Chains, More Insights

MenuMine, a menu information database for use by Marketing and Culinary R&D, provides a new perspective on menu item and flavor usage trends.

• 145k+ Unique menu items cataloged by up to 120 unique characteristics.
• Sample base of 1475 operations
• MenuMine is unparalleled for data relevance and insight.
• Category Incidence Trending and Market Size Projections.
• Menu Price Trends go back to 1996
• Dynamic Drill Down Spreadsheets and Chain BenchMarking

Compare a Single Chain Menu to Competitive Set

BenchMark Reports thoroughly examine the menu of any given restaurant chain up against a competitive set of five other chains.

Analysis compares the performance of the Target Chain to the Competitive Set. Variables include:

• Menu Part (Appetizers, Sandwiches, Entrees, Burgers, Salads and Sides)
• Cuisine of Menu Item
• Protein by Type/Cut within each menu part
• Cooking Method by Protein Type
• Leading Item Analysis
• Menu Price Analysis plus many more.

Reports focus on "What is the Target Chain doing that is unique" and "What are Competitive Chains doing that the Target Chain should consider adopting?  Chain BenchMark reports may be custom designed for use by individual chains or by manufacturers and associations selling to chains.

Valuable Menu Data for Sales Propositions

Category Insights adds value and relevance to your sales presentation.  Category Insights comes from an objective and well respected third party.  Within the confines of a one or two page document, a wealth of valuable information can be provided to chain management, DSR's or brokers about any food, flavor or ingredient on the menu.  Category Insights examines and summarizes trends in menu incidence, flavor variety/assortment shares, category price trends, leading item types, cuisine positioning, key menu parts, new item additions, recent LTO's and many more.  The content of MenuMine Category Insights is totally up to you.  Tell us what you need and give us a few hours to prepare.

Menu Opportunity Reports examines current usage in multiple contexts including patterns by menu part, cuisine of item, protein type, market segment as well as associated foods and flavors.  Menu Opportunity Reports generally consist of 30 to 50 tables and graphs in PowerPoint format.  Source Data is provided in Excel spreadsheet format.  Subscribers to MenuMine get the added benefit of accessing MenuMine Custom Queries in order to track and build on the data development process.

Monthly updates on New Items and LTO's

Chains are constantly adding new menu items and promoting Limited Time Offers.  Monthly email reports keep you informed. More than 4,000 new items have been added to menus of the Top 500 chains in 2009.  But, 2,200 menu items have been deleted from Top 500 chains in 2009.  New items that are to earn a permanent status on the menu must meet various criteria for success.  Use MenuMine to thoroughly research each chain, market segment practices and menu item trends.

A monthly mailing containing the most recently announced LTO's sold by the top 500 chains.

Custom newsletters showcase your products!

MenuMine is loaded with information that is extremely useful to your association members, brokers and targeted restaurant chains. With an unlimited data resource like MenuMine, we are able to prepare and distribute newsletters that focus on a particular Menu Part, Flavor Enhancer, Ingredient, Cuisine, etc. Various newsletter packages are available focusing on frequencies of four times, six times and eight times per year.  FSRIN staff researches and composes the newsletter, designs the layout and develops graphics.

Custom Newsletter created for the Idaho Potato Commission examining trends of new menu items using potatoes.