Brand Equity Share Trends®- The BEST Report®
Brand Equity Share Trends®, is a comprehensive source of information to be used in market planning and tracking. Best Reports® provide information on market size and brand share for all competing brands within specific product categories. Each BEST Report® contains market size and brand share information analyzed for twelve chain, independent and institutional segments and four geographic regions. For eleven years now (since 1992) the BEST Report® has been the most accurate and cost effective way to monitor market size changes and to determine best trends and patterns of BEST foodservice product categories. For a complete evaluation of the performance of your foodservice brand, call us at 800.685.BEST.
How To Use the BEST® Report:
| | • As a guide to set marketing and sales funding priorities.
| | | • To develop segment based marketing and sales programs.
| | | • To prepare report that highlights successes, problems and opportunities. | | | • To analyze chain market segments for your company's brand strengths and weaknesses. | | | • To analyze and summarize the total market size, shares, to brief regional sales personnel. | | | • To use market size and share information as a base to set realistic and measurable sales targets. | | | • To develop sales presentations for key distributors, highlighting opportunities for your products. | | | • To review flavors and product types to see if your products have the strongest competitive line up.
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BEST® Includes:
| | • Charts and statistical tables prepared in Power Point format, with color copy on disk and black/white copy available for distribution
| | | • Charts and tables provide information on: | | |
Market size for entire category (pounds, gallons or other measure)
Market volume/shares for sub-categories or product formats
Detailed analysis of volume and shares for seventeen commercial segments/sectors
Brand share detail for seventeen market segments/sectors
Brand share for eleven commercial concepts
Market size historical trend covering any of eight other BEST surveys conducted since 1992
Brand share trends
Brand evaluation and analysis of market share trends
More! or call us at 800.685.BEST
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BEST Report ® 