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Making Your Chain More Competitive with MenuMine
Menus are an open book on consumer food preferences and dining habits. Since 1996, MenuMine has served the food industry with valuable information useful for product development and promotion. There is not much room on the menu to present a lot of menu options. In fact, the average chain only lists 55 to 65 menu items. Nevertheless, rapid change is a constant in foodservice as indicated by:
- 7.5 new items added to the average chain menu in 2008.
- 38% growth in new items versus three years ago.
Menu Information is a valuable resource for all sectors of the food industry, whether a restaurant, manufacturer or retailer.
Restaurant Chains
- Are my menu items positioned to appeal to my customers?
- Are my items competitive with my target group of competitors?
- What flavors and cuisines are emerging or growing?
- Is there a new platform or application I should use or develop?
Foodservice Manufacturers
- What foods, flavors and ingredients are growing?
- Is my product line-up meeting the needs of operators?
- How do I best advise and serve my customers?
- What menu trend info can I use in my selling proposition?
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Flavor and Ingredient Suppliers
- How can I expand usage for my products?
- Are there new applications I should be monitoring?
- Are my flavor delivery systems keeping up with demand?
Consumer Packaged Goods
- Which cuisines are growing?
- What menu item types and classes show potential?
- Have I chosen the right ingredients and enhancers?
Grocery and Retail
- How do I keep my HMR selections current?
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