On a “Same” Chain basis, over the past 5 years, there has been a 39% jump in Cheeseburger Item Count. Top 10 are up 26%, indicating greater variety and growth in different types of Cheeseburgers, below the Top 10.
- Cheeseburgers, 28% of total, are up only 15%.
- Bacon Cheeseburgers, 14% of total, are up only 9%.
- Mushroom Swiss Cheeseburgers, 6% of total, have jumped 59%.
- Double Cheeseburgers, 5%, have grown 23%.
- Bacon Cheddar Burgers, 4%, are up 57%.
- Angus Cheeseburgers , at 3% have exploded with 300% growth.
- BBQ Bacon Cheeseburgers, Steakburgers and Bleu Cheeseburgers round out the Top 10 and all 3 have all increased faster than the norm of 39%.
- Signature Cheeseburgers have actually declined 4%.
|
Item Name |
'07 Share |
Chg vs. '02 |
Cheeseburger
|
28% |
+15% |
Bacon Cheeseburger
|
14% |
+9% |
Mushroom Swiss Cheeseburger
|
5% |
+59% |
Double Cheeseburger
|
5% |
+23% |
Bacon Cheddar Burger
|
4% |
+57% |
Angus Cheeseburger
|
3% |
+300% |
Signature Cheeseburger
|
3% |
-4% |
BBQ Bacon Cheeseburger
|
2% |
+32% |
| Steakburger |
2% |
+83% |
Bleu Cheeseburger
|
2% |
+163% |
| Top 10 |
71% |
+26% |
| Total |
100% |
+39% |
Base Item Count
|
897 |
|
To learn more about Cheeseburgers, go to MenuMine , click on MenuMine Trend under Market Planning Templates. Then click the “Same” Chain button, or add fields and customize your query.
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