What is MenuMine?

Menu Item Trends & Analysis

MenuMine is a menu information database for use by Marketing and Culinary R&D in the food industry to gain perspectives on new possibilities and gaps in their product line.

125k+ Unique menu items cataloged by up to 120 unique characteristics.
Price trends going back to 1996. The MenuMine Database is unparalleled for data relevance and insight.
Category Incidence Trending, Market Size Projections, Menu Price Trends, Chain Benchmarking Methods and multiple column Spreadsheets.

Menu Practices

How does your menu compare to the competition?

Menu Practices are PDF reports that provide menu developers with planning basics for all chains in their competitive set.

Aggregates all competitive chains in any given segment and examines relevant menu characteristics by Menu Part, Item Class, Item Type, Cuisine of Item and Leading Flavor Enhancers by Application.
Platform analysis provides full information on central ingredients including Meat/Proteins, Veggies, Carbs, Leaf Veggies and Breads.

Custom Q

How do operators perceive my product?

With Custom Q, foodservice manufacturers can identify brand perceptions at the operator level. Answers questions such as:

Who is using my product? What market segments and restaurant concepts use my product?
How is my product being used? Applications of use, reasons for use, Problems and opportunities
Who is my competition? How does my brand/packaging compare to competition
What is my market share? Is it growing or shrinking?

Menu Opportunity Reports

Product Development Metrics

Custom ordered, wide scope analyses of product development and menuing opportunities.

Reports may concentrate on a particular menu part (salads or appetizers or other) or they may focus on a particular protein across all menu parts and cuisines and menu item types.
Reports may be Broad Based reports on All Sandwiches or Micro Analyses of Deli Sandwiches or Burgers or Hot Dogs/Sausages or Meatless.
Each report includes 20 to 30 pages including charts, statistical tables, menu prices and trends, plus in depth commentary of relevant patterns, differences and recommendations.

Ad Hoc Now

Quick Custom Reporting

Ad Hoc Now allows manufacturers and chains to order a "lay of the land" view of any targeted product, flavor or chain. Taking no more than two to three hours for MenuMine staff to prepare, Ad Hoc Now includes a presentation of 3 to 5 spreadsheets and / or charts, within a 48 hour turnaround.

Recently Added Items to MenuMine Database

Fridays Southwest Mac and Cheese (LTO 08)

MenuMine Trend

Grilling

Forty percent (40%) of all protein menu items added to menus in the last 18 months are grilled. But yet, factor out these new items from items currently on the menu and grilling’s share drops to 28%. This means foodservice operators are *43% more likely to* *add a Grilled item now* than only a few years ago(calculated as 40/28*100).
Read more...

Essential Market Planning Tools for Foodservice Executives