Positive images of “Country” are responsible for selling a lot of meat, potatoes, gravy and eggs. One of five foodservice operators has at least one menu item with “Country” in the name or item description.
As a Daypart, Breakfast wins out garnering 53% of Country menu item mentions compared to 47% for Lunch/Dinner. Country Gravy and Country Fried Steak account for most country items followed by Country Breakfast, Country Fresh Eggs, Country Ham and Country Potatoes.
Almost 40% of midscale chains and independents have “country” items, while 20% of casual chains and independents feature country. Surprisingly, only 10% of QSR chains and independents has a country item or country labeled ingredient. Not to be left out, 20% of non commercial operators has a country item/ingredient.
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Protein Positioning on the Menu by Entree and Item Type Chicken and Beef are the largest volume proteins, as well as the most frequently menued on American restaurant menus. Individually, Beef and Chicken are each listed on approximately one of every four entrees, whether Center of the Plate (COP) or Prepared Entrees (PE).