Positive images of “Country” are responsible for selling a lot of meat, potatoes, gravy and eggs. One of five foodservice operators has at least one menu item with “Country” in the name or item description.

As a Daypart, Breakfast wins out garnering 53% of Country menu item mentions compared to 47% for Lunch/Dinner. Country Gravy and Country Fried Steak account for most country items followed by Country Breakfast, Country Fresh Eggs, Country Ham and Country Potatoes.

Almost 40% of midscale chains and independents have “country” items, while 20% of casual chains and independents feature country. Surprisingly, only 10% of QSR chains and independents has a country item or country labeled ingredient. Not to be left out, 20% of non commercial operators has a country item/ingredient.