Unique Sandwiches
Overall, 65% of all foodservice establishments menu sandwiches (not counting burgers and dogs). Category incidence ranges from a high of 79% in non-commercial segments to a low of 53% in cutting edge independents. The count of sandwiches per chain menuing is also very high. The average QSR (independent and chains combined) menus 8.5 sandwiches, compared to slightly more in midscale (9.5). The category incidence level of 65% for sandwiches is much greater than the 44% of restaurants that menu hamburgers and cheese burgers. Hamburger sales and volume is naturally much, much greater than sandwich movement.
Incidence and Price |
QSR |
Casual |
Cutting Edge |
Non-Commercial |
| Category Incidence |
69% | 68% | 69% | 79% |
| Average Price |
$4.89 | $6.35 | $7.99 | N/A |
| Items /Operation | 8.5 | 9.5 | 8.5 | 6.5 |
Sandwich Platforms
The vast majority of sandwiches (85%) spring from a protein platform. The remainder (15%) include non-protein favorites such as grilled cheese sandwiches, bean (only) burritos, veggie sandwiches/wraps, PBJ sandwiches, egg salad sandwiches and others. About 10% of all sandwiches use two or more proteins. Meats that most often fulfill the second protein roll are turkey, bacon and ham. There are two leading proteins in sandwiches. Chicken accounts for 27% of all sandwiches on the menu, compared to Beef with a 26% share and Pork (either fresh pork or ham or bacon or sausage), with a 21% share.
Menu Prices
Chicken sandwiches are able to garner the highest average menu price of $5.99. Chicken in sandwiches is generally a grilled breast item. Dining patrons are willing to pay for the perceived added value stemming from the additional preparation time. Beef sandwiches menuing at an average price of $5.75 is primarily a sliced meat product, although hot roast beef sandwiches require a warming and holding period. Sandwiches with bacon are also able to generate a relatively premium menu price. Bacon sandwiches including BLT’s and Club Sandwiches either with chicken or turkey have an averge price of $5.99.
Protein Sandwich Platforms
Protein |
% Share |
Average Price |
Protein |
% Share |
Average Price |
| Chicken | 27% | $5.99 | Bacon (pork) |
4% | $5.99 |
| Beef | 26% | $5.75 | Fresh Pork (ribs, pulled etc.) |
3% | $5.65 |
| Pork (ham, bacon etc.) |
21% | $5.50 | Sausage (pork) | 2% | $5.25 |
| Turkey | 13% | $5.50 | Deli Meats (pork) |
2% | $4.99 |
| Ham (pork) |
7% | $4.99 | Shrimp | 1% | $9.99 |
| Fish | 6% | $4.65 | Seafood (oyster, crab etc.) |
1% | $6.99 |
Note: percentage shares above sum to greater than 100% because of multiple protein use
Leading Condiments, Sauces, Spreads and Dressings With Sandwiches
Mayonnaise is the King and the Queen of sandwich spreads. Mayo is the leading spread with each of the five major sandwich proteins and is found on 31% of all sandwiches. There are more than fifty flavor variations for Mayonnaise. The leading mayo flavors in order of menu listing importance are: Mayonnaise (regular), Pesto Mayo, Aioli Mayo, Herb Mayo, Light Mayo, Dijon Mayo, Chipotle Mayo, Low Fat Mayo, Basil Mayo and Spicy Mayo. The leading spreads for breakfast sandwiches are Salsa, Mayonnaise, Cheese Sauce, Hollandaise Sauce, Sour Cream, Red Sauce, Mayo/Mustard Combo, Gravy and Ranchera Sauce.
Leading Sandwich Spreads By Protein Sandwich Platform
Protein |
Sandwich Spread |
| Chicken | Mayo, Caesar, Marinara, BBQ, Salsa, Ranch, Buffalo, Sour Cream, Guacamole, Honey-Mustard |
| Beef | Mayo, Au Jus, BBQ, Mustard,Thousand Island, Salsa, Marinara, Taco Sauce, Russian Dressing |
| Pork | Mayo, BBQ, Mustard, Pizza Sauce, Italian, Marinara, Gravy, Salsa, Cheese Sauce, Dijon Mustard |
| Turkey | Mayo, Thousand Island, Mustard, Gravy, Oil & Vinegar, Honey-Mustard, Cranberry Russian, Italian |
| Fish | Mayo, Tartar, Remoulade, Oil & Vinegar, Mustard, Caesar, Taco Sauce, Vinaigrette, Salsa, Relish |
Leading Cheeses With Sandwiches
Swiss, Cheddar and American cheese are very versatile cheeses with which to layer a sandwich. Second tier cheeses are Provolone, Mozzarella, Jack Cheese, Asiago, Cream Cheese, Pepper Jack and Bleu Cheese.
Leading Breads With Sandwiches
Apart from breakfast, the leading sandwich breads are Sandwich Bun, French Bread, Flour Tortilla, Pita Bread, Taco Shell, Sliced Bread, Submarine Roll, Kaiser Roll, Italian Bread, Sourdough Bread, Rye Bread and Panini.
Leading Breads With Breakfast Sandwiches
Biscuits, Bagels, Flour Tortillas, English Muffin, Toast, Croissant, and Toasted Bun are the most popular.
Top 50 Sandwiches
Tuna Salad Sandwich is the most heavily menued sandwich. Roast Beef and BLT Sandwiches are the second leading sandwiches in terms of menu incidence.
Top 50 Sandwiches |
||
| 1. Tuna Salad Sandwich |
18. Club w/Bacon and Turkey | 35. Chicken Parmesan Sandwich |
| 2. Roast Beef Sandwich |
19. Tuna Melt Sandwich | 36. Deli Meat Sandwich |
| 3. BLT Sandwich | 20. Ham Sandwich | 37. Beef Fajita |
| 4. Beef Burrito | 21. Patty Melt | 38. Turkey Sub |
| 5. Beef Taco Sandwich | 22. Turkey Breast Sandwich | 39. Fried Chicken Sandwich |
| 6. Chicken Sandwich | 23. Chicken Wrap | 40. Steak Fajita |
| 7. Chicken Salad Sandwich | 24. Chicken Club w/ Bacon | 41. Meatball Sandwich |
| 8. Grilled Chicken Sandwich | 25. Chicken Taco | 42. Hot Turkey Sandwich |
| 9. Chicken Fajita Sandwich | 26. Smoked Turkey Breast | 43. Sliced Turkey Sandwich |
| 10. Chicken Burrito | 27. Beef Sandwich | 44. Gyros |
| 11. Chicken Breast Sandwich | 28. BBQ Chicken | 45. Corned Beef Sandwich |
| 12. Steak Sandwich | 29. French Dip | 46. Cheesesteak Sandwich |
| 13. Ham & Cheese Sandwich | 30. BBQ Pork | 47. Meatball Sub |
| 14. Fried Fish Sandwich | 31. Turkey Sandwich | 48. Ham Sub |
| 15. Reuben Sandwich | 32. BBQ Beef Sandwich | 49. Turkey Melt |
| 16. Philly Cheesesteak | 33. Italian Sub | 50. Cajun Chicken Sandwich |
| 17. Grilled Chicken Breast | 34. Grilled Ham & Cheese | |
Cuisine Of Sandwiches
Over one third of sandwiches on menus (37%) may be classified as American-Traditional. Occupying this niche are sandwiches that everyone acknowledges have a 50 to 100 year or more rooting in our collective American eating experience. Leading the list of American-Traditional sandwiches are BLT’s, Roast Beef, Grilled Cheese, Tuna Salad, Chicken Salad, Grilled Chicken, Ham & Cheese, Club Sandwich, Steak Sandwich, Ham Sandwich, Patty Melt, Hot Turkey Sandwich, Philly Cheesesteak, Sloppy Joe’s and more. The second leading sandwich cuisine is Mexican/Tex Mex. There are an assortment of sandwich types to select from in this cuisine starting with Burritos, Tacos, Fajitas, Tostadas, Chimichangas and Tortas, all of which are dough enrobed and hand held. Italian cuisine sandwiches cover a variety of tastes and textures and include Italian Deli Sandwiches, Chicken Parmesan, Meatball Sandwiches, Italian Sausage, Italian Beef, Chicken Caesar Wrap, Calzone, Stromboli, Grinders, Chicken Pesto and also anything wrapped in Foccacia or Panini of Ciabbata bread. American-BBQ cuisine sandwiches basically build on either Pork, Chicken or Beef platforms. Cut and type variations within each protein include ribs, breasts, briskets, pulled, sliced, shredded and even sausage.
Sandwiches On Chain Menus
What Chains Are Doing |
||
| Legal Seafood | Lobster Roll Sandwich | $16.95 |
| Del Frisco’s Double Eagle | Steak Sandwich | $14.95 |
| Jerry’s Famous Deli | Pastrami Reuben | $14.75 |
| Champps Americana | San Fran Melt Sandwich | $14.95 |
| Don Pablos | Black Angus Sirloin Fajitas | $12.99 |
| Wildfire | Peppercorn Tenderloin Steak Sandwich | $11.95 |
| Rainforest Cafe | Cyclone Crab Cake Sandwich | $10.99 |
| Cheesecake Factory | Grilled Shrimp & Bacon Club | $10.95 |
| Cooker Bar & Grill | Cajun Chicken Grill Sandwich | $7.99 |
| Max & Erma’s | Meatloaf Melt | $7.99 |
| Bertucci’s Brick Oven | Chicken Pesto Panini | $7.29 |
| Kahunaville | Cheesesteak Wrap | $6.99 |
| Ruby’s Diner | Garden Patch Sandwich | $6.39 |
| Cracker Barrel | Country Ham Sandwich & Soup | $6.29 |
| Red Lobster | Crunch Fried Fish Sandwich (lunch) | $5.50 |
| Boudin Sourdough | Albacore Tuna Sandwich | $5.40 |
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