Friday, July 30, 2010

Services for Associations

Benefit Package for processors and producers.

Foodservice Research Institute has developed collaborative information sharing plans with several food industry associations and commissions.  Research and marketing checkoff projects have ranged from newsletter development to primary research awareness and usage studies to continuity studies tracking market size and category development for key market segments.  Usually, the information provided focuses on food and flavor opportunities. Associations generally share reports with processors and/or growers, but increasingly information is used directly with chain menu development and with foodservice distributors.   An assortment of research tools is available to build the benefit package for member processors and/or growers. Take aways can involve custom designed image tracking vehicles and may even include discounted rates for brand share assessments for multiple manufacturers.

Foodservice Industry Research Platforms

MenuMine

MenuMine is a menu information database for use by Marketing and Culinary R&D in the food industry to gain perspectives on new possibilities and gaps in their product line.

  • 140k+ Unique menu items cataloged by up to 120 unique characteristics.
  • Price trends going back to 1996. The MenuMine Database is unparalleled for data relevance and insight.
  • Category Incidence Trending, Market Size Projections, Menu Price Trends, Chain Benchmarking Methods and multiple column Spreadsheets.

The BEST Report

Manufacturers need an objective system for evaluating the market share position of their brands versus each specific competitive brand. Brand Equity Share Trends, is a comprehensive source of information to be used in market planning and tracking.  Best Reports® provide information on market size and brand share for all competing brands within specific product categories. Each BEST Report contains market size and brand share information analyzed for thirteen chain, independent and institutional segments and four geographic regions. For eighteen years now (since 1992), the BEST Report® has been the most accurate and cost effective way to monitor market size changes and to determine best trends and patterns of BEST foodservice product categories.

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