The report on Frozen Fish Fillets provides market size and brand share information for the following product categories:

1. Breaded or Battered Fish Fillets
2. Breaded or Battered Fish Portions
3. Breaded/Battered Fish Sticks/Nuggets
4. Non-Breaded Individually Wrapped
5. Non-Breaded Fish Steaks

Information in the report is developed from interviews conducted with 2,000 restaurant chains, independents and non commercial operators organized within a stratified random sampling plan that weights market segment with geographic region and is projectable to the foodservice universe.

Key Components of this Report

• Market Size (mm lbs)
• 5 Frozen Fish Fillets Sub Categories (Breaded or Battered Fish Fillets, Breaded or Battered Fish Portions, Breaded or Battered Fish Sticks or Nuggets, Non-Breaded Individually Wrapped, Non-Breaded Fish Steaks)
• Market Share Positions for leading brands / companies: 
  • Iceland Seafood Co: Icelandic, Samband, Sea Star, Seaside, Norsea, Island
  • Sysco: Classic, Portico, Imperial
  • US Foodservice: Harbor Banks, Blue Water
  • Fishery Products (FPI): Viking, Mirabel, FPI
  • King & Prince: Mrs. Friday's
  • American Pride: Frionor
  • Tampa Maid: Cap'n Joe's
  • Nordic
  • Highliner
  • Trident Seafood
  • Shamrock Foods: Hidden Bay
  • Proficiency Food Group: West Creek
  • Heartland Catfish
  • Ocean Star
  • Delta Pride
  • Delta Supreme
  • Heartland
  • Sea Pak
  • Ocean Pride
  • Clear Springs
  • Southern Pride
• Results detailed for 13 market segments and 4 regions
• Market Size Trends for select product sub categories for 1995, 2000, 2005 and 2011
• Brand Share Trends aggregated for all sub categories for 1995, 2000, 2005 and 2011
• Market Size Projections for 30 Detailed Chain, Independent and Non Commercial Segments

Table of Contents

Report is distributed as PowerPoint electronic copy plus hard bound physical copy.

• Executive Summary includes 10 pages of charts and tables
• Market Size
  • Detailed for broad Chain Market Segments (casual, midscale, qsr)
  • Detailed for broad Independent Market Segments (casual, midscale, qsr)
  • Secondary Segment Detail (Casual Mexican Chains, Independents, 20 others)
  • Regional Volume for each of nine product sub categories
• Product Sub categories
  • Breaded or Battered Fish Fillets
  • Breaded or Battered Fish Portions
  • Breaded or Battered Fish Sticks or Nuggets
  • Non-Breaded Individually Wrapped
  • Non-Breaded Fish Steaks
• Category Incidence 
  • Detailed by Broad Market Segment (13) and Secondary Segment (30)
  • Detailed by Region (4) or by Census Region (9) or Custom Company Region
• Brand Share Analysis
  • Share levels for more than 20 brands:
  • Iceland Seafood Co: Icelandic, Samband, Sea Star, Seaside, Norsea, Island
  • Sysco: Classic, Portico, Imperial
  • US Foodservice: Harbor Banks, Blue Water
  • Fishery Products (FPI): Viking, Mirabel, FPI
  • King & Prince: Mrs. Friday's
  • American Pride: Frionor
  • Tampa Maid: Cap'n Joe's
  • Nordic
  • Highliner
  • Trident Seafood
  • Shamrock Foods: Hidden Bay
  • Proficiency Food Group: West Creek
  • Heartland Catfish
  • Ocean Star
  • Delta Pride
  • Delta Supreme
  • Heartland
  • Sea Pak
  • Ocean Pride
  • Clear Springs
  • Southern Pride
  • Shares detailed by aggregated chain, independent, non commercial and regional cross tabs
• Market Segmentation
  • Casual chains, midscale chains, qsr chains
  • Casual independents, midscale independents, QSR Independents
  • Hotels, Convenience Stores
  • Hospitals, Schools, Nursing Homes, Colleges, Business & Industry
• Research Methodology
  • List Source and Name Selection
  • Questionnaire
  • Data Collection and Processing
  • Quality Control
  • Research Margin of Error
• BEST Sample
  • Sample Market Segments, Year 2011
  • Sample Distribution By Region
  • Market Segment within Region
  • Top QSR Chains in sample within Region
  • Top Midscale Chains in sample within Region
  • Top Casual Chains in sample within Region
  • Check Size By Market Segment