Foodservice Research Institute has recently completed a syndicated survey of 2,000 restaurant chains, independents and non commercial operators to determine the size of the foodservice market for Olive Oil. Three Olive Oil sub categories are covered including EVOO, Pure Olive Oil and Olive Oil Pumice.

Brand share levels and trends are provided for leading brands, such as Bertolli, Colavita, Roseli, Filippo Berio and Distributor Labels

This report includes a diverse range of non leading brands as well.

Key Components of this Report

• 
Market Size (mm lbs) 

• Olive Oil Sub Categories (EVOO, Pure Olive Oil, Olive Oil Pumice) 

• Market Share Positions for leading brands / companies:
• 
Results detailed for 13 market segments and 4 regions
• 
Market Size Projections for 30 Detailed Chain, Independent and Non Commercial Segments


Table of Contents


Report is distributed as PowerPoint electronic copy plus hard bound physical copy. 


Executive Summary includes 10 pages of charts and tables


Market Size

• 
Detailed for broad Chain Market Segments (casual, midscale, qsr)
• 
Detailed for broad Independent Market Segments (casual, midscale, qsr)
• 
Secondary Segment Detail (Casual Mexican Chains, Independents, 20 others) 

• Regional Volume for each of nine product sub categories


Product Sub categories

• 
EVOO
• 
Pure Olive Oil
• 
Olive Oil Pumace 
Category Incidence
• 
Detailed by Broad Market Segment (13) and Secondary Segment (30)
• 
Detailed by Region (4) or by Census Region (9) or Custom Company Region 


Brand Share Analysis

• 
Share levels for nearly 100 brands:
• 
Shares detailed by aggregated chain, independent, non commercial and regional cross tabs


Market Segmentation

• 
Casual Chains, Midscale Chains, QSR Chains
• 
Casual Independents, Midscale Independents, QSR Independents
• 
Hotels, Convenience Stores 

• Hospitals, Schools, Nursing Homes, Colleges, Business & Industry 


Research Methodology 


• List Source and Name Selection 

• Questionnaire
• 
Data Collection and Processing
• 
Quality Control
• 
Research Margin of Error 


BEST Sample

• 
Sample Market Segments, Year 2011
• 
Sample Distribution By Region
• 
Market Segment within Region 

• Top QSR Chains in sample within Region
• 
Top Midscale Chains in sample within Region
• 
Top Casual Chains in sample within Region
• 
Check Size By Market Segment