Market Size and Brand Share Report
Brand Equity Share Trends®- The BEST Report®
Brand Equity Share Trends, is a comprehensive source of information to be used in market planning and tracking. Best Reports provide information on market size and brand share for all competing brands within specific product categories. Each BEST Report contains market size and brand share information analyzed for fourteen chain, independent and institutional segments and four geographic regions. Since 1992, the BEST Report has been the most accurate and cost effective way to monitor market size changes and to determine brand share growth by market segment. With our custom research staff at the ready, FSRIN staff is eminently qualified to conduct Brand Equity assessments in the form of awareness, image and usage/application studies. See Custom Q.
How To Use the BEST Report:
| • As a guide to set marketing and sales funding priorities. |
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| • To develop segment based marketing and sales programs. |
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| • To prepare reports that highlight successes, problems and opportunities. | |
| • To analyze chain market segments for your company's brand strengths and weaknesses. | |
| • To analyze and summarize the total market size, shares, to brief regional sales personnel. | |
| • To use market size and share information as a base to set realistic and measurable sales targets. | |
| • To develop sales presentations for key distributors, highlighting opportunities for your products. | |
| • To review flavors and product types of your products vs the competitive line up. |
BEST Includes:
| • Market size for entire category (pounds, gallons or other measure) | |
| • Market volume/shares for sub-categories or product formats | |
| • Detailed analysis of volume and shares for seventeen commercial segments/sectors | |
| • Brand share detail for fourteen market segments/sectors | |
| • Brand share for nine commercial concepts | |
| • Market size historical trend covering any other BEST surveys conducted since 1992 | |
| • To develop sales presentations for key distributors, highlighting opportunities for your products. | |
| • Brand share trends |
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| • Brand evaluation and analysis of market share trends |
BEST Answers Key Questions
How BIG is the market for my product?
- expressed as millions of pounds for total industry
- detailed for product sub categories/formats
Is the market for my product growing?
- annualized rate of growth (available for 76 categories)
- growth rate of my brand versus the market
- competitive share gains and declines
Where are the BEST opportunities?
- key market sectors with large volume shares
- pound volume for 13 sectors / 35 segments
- category incidence and rate of growth
How is my Brand performing?
- volumetric based market share
- detailed by sector, segment and region (4)
- share gains versus previous BEST surveys
Are my Competitors gaining or losing ground?
- share data for all competitors (1% or greater share)
- detailed by sector and region
- share trends versus previous BEST surveys
BEST Report Brochure
